US Etch

Window Etching is quickly gaining in popularity as an attractive product for many dealerships. A security code is etched on all vehicle glass, making the vehicle far less valuable to thieves and chop shops! A method of theft-deterrence endorsed by police departments and insurance companies, US Etch pays a flat benefit to the customer in the event the covered vehicle is stolen and declared a total loss. Three tiers of benefit are available: • $2,500 • $5,000 • 3 - 2 - 1 The 3 - 2 - 1 program pays a $3,000 benefit to the consumer in the event the vehicle is stolen and declared a total loss. An additional $2,000 is paid if the consumer buys a replacement vehicle from the original selling dealer. Finally, if the vehicle is stolen but not declared a total loss, the consumer receives up to $1,000 toward the insurance deductible for repair work. The most effective method of marketing US Etch is to put it on every new and used vehicle as soon as it reaches the dealership. It is introduced to each customer by the salesperson, and endorsed as a low cost, valuable product. The benefits are detailed in the F&I Department at the time of close. Sales penetration on US Etch is quite high due to the low retail cost.